We struggled to monetize immediately, but saw strong retention with our fintech & financial literacy features.
During the 2022 startup market crash, we pivoted from growth at all costs to profitability & monetization.
Through rigorous iteration, we learned exactly how to make Earn valuable for ourselves & our users.
By pairing financial wellness with features that enable our users to earn money, we cut our 18-month payback period down to just 1 week and saw 4X year over year growth. You can achieve the same revenue benefit we did — with one simple, seamless integration.
By providing real-world value & financial opportunities via Earn, we’ve helped users make over $5 million of supplemental income in their downtime.
Executive Director of Financial Education
During our tenure as an earning, banking & investing fintech, Copper has:
Raised $42M in venture funding from Tier One Investors
Helped our users earn nearly $5 million
Conducted over 500,000 financial education modules